Who We Are?

Our Mission

To Supply the best quality products at the best prices in a way that allows you to stay authentic to yourself.

Our team have developed, manufactured and distributed the very best quality products in various market segments.

We WILL help you with the product you want.

Extraordinary Experiences

Almost 30 years experience in supplying the beauty industry.

Customer and goal orientated to help you achieve your objectives and supply a truly special experience.  

Our Core Values

We will not compromise on quality

  • Borne from a need
  • Developed over time
  • Taking you into account

brand history

Our foundation formed in 2007 as a small business with the sole purpose of manufacturing & supplying premium, luxurious, quality products at very affordable prices to salons in South Africa & Southern Africa. After consulting with salon owners we noticed a gap in the market for authentic products in various segments of their business.